A market is a community of buyers and sellers of a certain product or service. Analysis of that market would include an explanation of the size of the market, the diversity of the suppliers and customers (are there a lot, or few? Are they different sizes? In what other ways can you segment the market? What makes the participants different from each other? What gives one supplier an advantage over another?). Is the market growing? Is it stable? How has it changed over time, and how can it be expected to change in the future? What events that happen outside the market have an impact on the market?
A Market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.
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