The term "sound finance" is used in the banking industry to recognize efficiencies existing within a program. This might refer to a government or a community project, for example. Assets must be utilized most sensibly so as to ensure the best possible outcome so as to limit growth of associated liabilities.

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Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment, including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30 per cent and triple productivity for some workers.

In simple term A business in which sales is improving constantly and the net profit is better than what it was about a year back.