If you are long equities, my thought is why not take 20 to 25 percent of your portfolio and buy TVIX as a hedge against a market downturn?
It isn't a stock, it's basically an ETF that bets on the volatility of the stock market. It's no different than going to the casino. You are speculating on the behavior of investors, not investing in a business. Personally I think this is an example of a useless financial instrument that contributes nothing to the economy, except to give saps a chance to gamble without going to a casino.