A market segment analysis is one of the fundamental tools for a sales and marketing professional. Very few products can be all things to all people; hence, it is important to accurately analyze a market, and then choose the appropriate segment to target.
A market segment analysis includes demographic and psychographic information as well as estimates of consumer purchasing power.
This site explains how to conduct a thorough and accurate market segment analysis.
Read more: http://www.ehow.com/how_5054630_do-marke... .
I have to answer this question by looking at a company's 10-K....I'm not sure what it's asking. Or where on the 10-K to find this information. Please help.
