Just imagine if we did away with the middleman and you and I traded together. You buy the shares off me and give me the cash but I fail to transfer the shares to you. Then what happens? You would have to try and get the shares form me by a Civil court action (not cheap). So much easier to deal through a stockbroker (either on or off-line)
If you are a beginner in the stock market, so you required a stock broker or financial advisory firm, who suggest you the money making tips for stock market.If you don't want to brokers help then you have to learn deeply about the market then invest here.
Without licensed brokers , investors would be at the mercy of scam artists selling shares that don`t exist as the world would be one big boiler room.
Such scams are common in other areas .
Like buggy whip manufacturers they may become passé.
(by the way, it is hard to explain why anyone would use a wood stove to someone that has always had a microwave oven available) (and don't get me started about a black and white tv with only 3 or 4 channels to watch) (technology changes everything)