Coca Cola makes almost twice as much revenue than Mcdonald's but that means that the shares are more costly meaning Mcdonald's is less risky but it means you make less money as a whole. But then again, the likelihood that the Coca Cole company collapses is very unlikely or people stop buying it is also unprobable so I'd still go Coca Cola. Also, Coca Cola share prices would deviate less as Mcdonald's receives more negative media attention e.g hygeine. This makes Coca Cola share prices more stable compared to Mcdonald's.

Start with - $100 doesn't get you much of anything - most brokers will not even open an account for that much (usual minimum is $500). Also, starting with $100 means that the commissions will eat you up - even at $5 per trade, the buy sell means you have to have your stock appreciate 10% just to break even.

Moving on, there is not much difference between the two - both are relatively safe stocks with similar betas (if you don't know beta means, you are not ready to trade) - Coke's beta is .51 and McDs is.59 - hardly a significant difference. It also means neither will move as much as the market. Linfanm is wrong re: price - Coke shares sell for about 50% of McDonald's shares ($44 versus $92 as of today) - but price should never be a determinant in your decision - price if all relative. And price does not determine risk. Theoretically, McD's P/E ratio allows for more upside (15 versus 22) but one would have to compare the P/Es to industry averages, etc. Both have similar profit margins (Coke's operating margin is a bit higher). Over the last year, Coke has outperformed the market while McD's has underperformed - thisi has less to do with "bad publicity" and more to do with the fact that McD's faces much stiffer competition as new chains such as Chipotle, Qdoba's, etc. enter their markets and steal revenue.

Needless to say, though I will say it, one has to do their homework and look at both short term and long terms trends and projections - can McD's successfully fight off competition, can they successfully cope with a possible significant increase in the minimum wage, etc.

Neither for you with that amount. Open an account at Computureshare with nothing down and buy stocks using a monthly dollar cost average strategy with no fees like Verizon or Abbvie. Analysts like those two better than coke or McDonalds. Soda drinking and burgers are going down in the US. Buffett likes coke but he thinks everyone drinks soda.When you reach over $2000 open an account at Scottrade, transfer stocks and when market is a major correction buy SPY on margin.

Ideally, cant go wrong with Coke, close your eyes an invest but every addiction comes to end with time, so I would say long term both these stocks are high risk, but short term (less than 2 years), certainly Coke, you can't go wrong with that.

Invest in Total sa, they have a great dividend and good profit. When oil prices go up so will the stock.

ticker symbol is TOT, but between coke and Mcdonalds i would say coke because they have been around longer and Mcdonalds has too much competition. I like burger king and wendy's stock better. but not better then TOT.

$100 is too small an amount to invest in stocks - you will lose at least 10% of that to sales commissions

￡100 in either McDonalds or cocacola will not get you far. Look for another company with under valued shares

any investing is good. Coco Cola just lost its number 1 spot for most profitable

I would invest in both; but, if had to choose I would buy KO. Warren Buffett owns a lot of KO.

do you have a discount brokerage account, they usually want $2500 deposit (?)

stay diversified, why not the winner PEP pepsi look at the chart on yahoo, PEP vs MCD vs KO

I want to start buying stocks and learn more about the business, How lucky or not would it be to be part of McDonald's or Coca-Cola, Both are big companies worldwide. Is it ok if one starts with 100$ dollars.

mcdonalds. we are in a healthier environment right now. mcdonalds have more leeway to adjust their menu