You are the chief financial officer (CFO) of Gaga Enterprises, an edgy fashion design firm. Your firm needs 13 million to expand production. How do you think the process of raising this money will vary if you raise it with the help of a financial institution versus raising it directly in the financial markets?

The process of raising the money will vary if you raise it with the help of a financial institution verses raising it directly in the financial markets by: (select ALL that apply)

a) investment banking institutions will allow the gaga enterprises CFO to raise more money at a lower cost per dollar raised.

b) financial institutions, such as investment banks, provide expertise in the acquisition of funds

c) investment banking institutions are able to use the expertise developed through the acquisiton of funds for many firms to reduce the effort and cost of acquiring funds for any single business.

d) raising the money directly in the financial markets will allow the Gaga Enterprises CFO to avoid the invesetment bank's commissions and thus raise more money at a lower cost per dollar raised

I chose C and D, but got it wrong. This question is very difficult for me. May someone please help me?