I know this chart is probably greek to you but you can see visually the stock fell a while ago to $60 and now has recovered most of that loss.
http://stockcharts.com/h-sc/ui?s=K&p=D&y...
Kellogg's overall year over year has reached new highs pretty much every year since that crash in 2009.
I don't like @IronHorse's advice....by his own admission he says that he has not investigated the stock, yet he is telling you to sell it and preaches doom and gloom in the stock losing 50% which frankly he is talking about it as if it were a penny stock and Kellogg's is anything but a penny...it is solid Blue Chip.
Is the giver of this rather generous birthday gift a person who is knowledgeable about stocks??? How insulting would it be for you to sell that stock...perhaps you should contact them and express your gratitude for such a gift and ask their advice on how to manage it.
You should almost never sell stock gifts like this. Someone gave it to you so that they could have you connected to Kellogg's. Selling it might be good investing but is poor life management. If Kellogg's goes down 10% but they give you another $10,000 worth, you are doing fine.
Hello. $10,000 dollars is a lot of money to have in one stock. I am not that familiar with the performance of the stock, but I do have a few suggestions.
Were you given the actual stock certificates themselves or an account that the stocks are in ? If you were given the certificates themselves, you need to get in touch with a reputable broker and have those certificates "placed" in an account. The last thing that you would want to happen is for you to lose those stocks due to theft or fire, etc. .
If you were given an investment account with $10,000 worth of stocks, I would do the following immediately.
I would contact the brokerage and find out exactly how much the stocks are worth at this moment. Let`s just say, for the sake of this argument, that the company is worth $60 a share. You know that stock prices move up and down on a daily basis. Since this was a birthday gift, you want to preserve the value as much as you can, so I would set-up a "stop loss" with the broker that has the account. What a stop loss does is it automatically triggers your stocks to be sold in the event that the share price drops below a certain level. Understand that you want the stock to have room to rise and fall as it normally would, you just don`t want to be suddenly left with half of what you had to begin with - as in , let`s say a sudden market sell-off. So, if the stock is $60, you might think about setting up a stop loss at $50 or $55. More or less depending on your tolerance for loss. Remember, though, that you set the duration of the stop loss - you can set it up so that it last up to two months, or as little as one day. You have to go "renew" the stop loss when it expires.
So, to recap- you`ve been given $10,000 in stock. You`re unsure as to what you want to do with the stock at this moment. You don`t want the stock to lose a lot of value in the meantime. So you contact the broker and set up a stop loss, which should ensure that if the market were to take a sudden downturn (as in another 9-11) that your stocks would automatically be sold, thus avoiding a huge loss.
Also, does this stock pay a dividend ? If so , you may want to just hang on to the stocks long term.
I am not a profesional. No matter what , I would seek the services of a professional in this situation. In fact ,I would talk to several different people and get their oppinion. Brokers. Accountants. Especially accountants. Good luck.
K is a Stock that if you have it, you should hold it (basically forever, or at least until you retire)...
It spits out a nice reliable dividend of $1.84 per share, which, if you are more than ten years away from retirement you should have automatically reinvested in more Kellogg's shares...
(Right now that means it will earn you about $285 a year in addition to any growth in the Stock price...
Well, this is tricky because it was a gift. An awesome gift it was. It is yours now though. Id have a hard time not putting it into something else.
As a birthday gift I was recently given around $10,000 in stock in Kellogg's. I was just hoping for some advice from stock "experts" like how to keep investing it, if I should sell it, or keep it. I'm not necessarily going to do it but I would appreciate the insight and advice - Thanks!