Hello Tert. I took a look at Southwest - from my opinion the stock price was pushed up because of increased earnings and overall economy growth.
Take a look at the Income Statement - income increased on decreasing costs, which gave Southwest a nice 2013. I'd hesitate about investing now - while it's not extremely overpriced, you would be paying a nice premium to enter a position at the moment.
Like was there a merger, new advertisement, or anything else that made it go up in the past six months