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I always get a kick out of questions like this. First off, stock investors build events like the World Cup into the stock price long before people like you ever think of them. It's like saying you should buy stock in Target before Christmas because their sales will go up, like no one has seen a calendar. Second, an event like the World Cup is like a blip in the radar for Coke, it will be a relative tiny, short term rise in sales that even if it were not already baked into the price, would not be much of a boost.
Coke faces many headwinds. Unlike Pepsi they are not very diversified outside of beverages, and the soft drink market is not being kind to cola drinks or carbonated drinks in general, sales are trending down. Coke is trying various other drinks but the days of a dominant carbonated soft drink are over.
I don't think it will matter. Coke is selling so high right now that just because the World Cup is coming up doesn't mean the stock will go up.
Coke is a stock that you buy and hang on to because it pays dividends. You wouldn't buy Coke stock in hopes to buy low and sell high unless you could get it during a recession. The good thing about Coke is that if there is another recession it will probably still be there after it was over so it is a safety stock.
So if you are looking to make fast cash, I would invest elsewhere.
Did you know that most Day Traders end up in poverty as they squander their (and their family's) life savings chasing a ghost (like Coca Cola before the World Cup)?
Go get a real job.
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Is investing In coca cola right before the World Cup good? Will it make you money ?
