The split allows investors who could not afford its expensive stock back then to invest in Apple now.
There was a 7 for 1 stock split on June 9 2014, the graph shows the price with the split applied
A company alone cant change its share price unless its shares are split like in Apples case. That is done by the public according to supply, demand and what people are buying and selling shares for.
It SPLIT, seven for one....
So for each share anyone owned, SUDDENLY they had SEVEN shares, each worth 1/7th of the price the moment before it split....
Companies DO that to maintain liquidity...
Sorry this is probably a basic question.
I am trying to learn about trading stocks and the stock market and I couldn't help but notice that the Apple stock (AAPL) appeared to change, drastically. When I was in high school (2012) I had a class where we conducted a stock market simulation. Apple, in September 2012, and months around that time had a price of $674.30. Now it says $97 dollars and months following are around that number as well, when going on the graph to Sept. 2012 - See here in the bold black font: (https://www.google.ca/finance?q=apple&ei=E3awU6jgIcW0qgHL7IGYDA).
The fluctuation of the curve seems similar, however the price has changed drastically. Costco, on the other hand, another company I researched hasn't changed its historic purchase price numbers. Why is this?
